A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-retailers . Almost all big retailers have electronic commerce presence on the World Wide Web.Electronic commerce that is conducted between businesses is referred to as business to business or B2B. B2B can be open to all interested parties (e.g.commodity exchange) or limited to specific, pre-qualified participants (private electronic market).
Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business to consumer or B2C . This is the type of electronic commerce conducted by some companies such as Amazon.com Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.




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